Privacy Policy

MarHire Taxi Marrakech — Privacy Policy

Update date: 23 October 2026

MarHire Taxi Marrakech ("MarHire Taxi Marrakech", "we", "us", "our") respects your privacy. This Privacy Policy explains what personal data we collect when you book a private driver or transfer with us, how and why we use it, who we share it with, how long we keep it, and the rights and choices available to you. It should be read together with our Cookie Policy.

This policy applies worldwide. The legal bases we rely on and the rights available to you depend on where you live; the region-specific details are set out in Sections 4 and 10.

1. Who We Are (Data Controller)

MarHire Taxi Marrakech is the private driver and airport transfer agency of MarHire in Marrakech, Morocco. Services are operated by MarHire's own drivers and contracted drivers working under MarHire's brand, and our own team handles every booking and support request. The service is operated by MarHire LLC (a limited liability company registered in Wyoming, USA), with operations based in Morocco.

For the purposes of applicable data-protection laws (including the EU and UK GDPR, the Swiss FADP, Morocco's Law No. 09-08, and US state privacy laws), MarHire LLC is the data controller for personal data collected through this website and our official channels.

• Website: Marrakeshtaxidriver.com

• Email: [email protected]

• Phone / WhatsApp: +212 660 745 055

• Privacy contact: [email protected]

• Languages supported: EN, FR, ES, DE, IT, PL, NL, PT, RU, AR

2. Scope

This policy applies when you browse our website; make a transfer or private driver enquiry or booking; travel with one of our drivers; communicate with us by email, phone, WhatsApp, or social media; receive marketing from us; or otherwise interact with MarHire Taxi Marrakech.

3. Personal Data We Collect

Data You Provide Directly

• Identification & contact: Lead passenger name, email, phone/WhatsApp, billing address.

• Trip details: Date and pickup time, pickup and drop-off addresses (airport, hotel, or other), flight or train number, number of passengers and their ages where needed for child seats, luggage volume, stops, and special requests.

• Payment details: We do not store full card numbers. Payments are handled by certified providers; we may retain tokens, the last four digits, transaction IDs, and payment status.

• Support content: Messages and any attachments you choose to send.

• Preferences: Language, currency, marketing preferences.

Data Collected Automatically

• Device & usage: IP address, device type, browser, operating system, pages viewed, referring URLs, timestamps, error logs.

• Cookies & similar technologies: See our Cookie Policy.

• Approximate location: Derived from your IP address for language/currency selection and fraud prevention.

Data From Third Parties

• Flight-tracking sources: Public arrival times for the flight number you provide, so your driver can meet you on time.

• Payment providers: Fraud checks and payment confirmations.

• Analytics and advertising partners: Aggregated insights and measurement identifiers (no raw card data).

• Social or login providers: If you interact with us through those channels.

4. How and Why We Use Your Data (Purposes & Legal Bases)

Purpose	What it covers	Legal basis
Provide the service & manage bookings	Enquiries, reservations, changes/cancellations, driver assignment, pickup coordination, confirmations and essential updates	Performance of a contract
Flight tracking & meet-and-greet	Aligning your pickup to your actual arrival time; your name on the welcome sign	Contract / legitimate interests
Payments & fraud prevention	Process payments, detect and prevent misuse or unlawful activity	Contract / legal obligation / legitimate interests
Customer support	Respond via email, phone, and WhatsApp across our supported languages	Contract / legitimate interests
Safety & incidents	Handling complaints, lost property, damage, or incidents during a trip	Legitimate interests / legal obligation
Personalise & improve	Language, currency, UX, troubleshooting, analytics, A/B testing	Legitimate interests / consent where required
Marketing	Newsletters, offers, and retargeting where permitted; opt out anytime	Consent / legitimate interests
Legal & compliance	Tax, accounting, lawful requests, enforcing terms, resolving disputes	Legal obligation / legitimate interests

Where we rely on consent, you can withdraw it at any time without affecting processing already carried out. Where we rely on legitimate interests, you can object (see Section 10).

5. Cookies, Analytics & Advertising

We use strictly necessary cookies (security, session, checkout), functional cookies (preferences, load balancing/CDN), analytics (e.g., Google Analytics 4), and advertising/retargeting technologies (e.g., Google Ads, Meta, TikTok) to measure campaigns and show relevant offers.

You can manage these through our cookie banner, the "Manage cookies" link in our footer, and your browser settings. Where required, advertising and analytics technologies load only after you consent, and we honour the Global Privacy Control (GPC) signal where applicable.

Full details are in our Cookie Policy, which is the authoritative source on this topic.

6. How We Share Your Data

We share personal data only as needed:

• Your assigned driver: The lead passenger's name, phone/WhatsApp, pickup details, flight number, passenger count, luggage, and special requests needed to carry out your trip. Drivers use this data only for your booking.

• Payment processors & banks (e.g., Stripe): To process transactions securely; we do not store full card numbers.

• Hosting, security & CDN providers: E.g., our VPS host and Cloudflare for DDoS/WAF/CDN.

• Communication tools: Email/SMS/WhatsApp services used to deliver confirmations and support.

• Analytics & marketing platforms: E.g., Google, Meta, TikTok — using aggregated data and identifiers, subject to your consent and local law.

• Insurers, professional advisers & authorities: Where needed after an incident, for audits and legal counsel, and to comply with lawful requests.

We do not sell your personal information. If any activity is treated as a "sale" or "sharing" for cross-context behavioural advertising under US state laws, you have the right to opt out (see Section 10).

7. International Data Transfers

MarHire operates from Morocco and the USA, and our processors may operate in other countries, including the EEA, UK, USA, and Morocco.

Where personal data is transferred across borders, we rely on appropriate safeguards, such as adequacy decisions, the EU-US / UK Data Privacy Framework (where the recipient is certified — e.g., Google, Meta, Stripe), or Standard Contractual Clauses (SCCs) with the UK Addendum and supplementary measures where needed.

You may request more information using the contact details above.

8. Data Retention

Data	Retention
Bookings & invoices	Typically 6 years (tax, accounting, and claims)
Trip details shared with drivers	Only for the duration of the service; drivers are instructed to delete passenger contact details afterwards
Incident & complaint records	Until the matter is closed and limitation periods expire
Support tickets	Up to 3 years after closure (service quality and defence of claims)
Marketing data	Until you unsubscribe or withdraw consent, then minimal suppression records
Web logs & analytics	Typically 12–24 months, then aggregated or anonymised

Retention may be longer where required by law or to resolve disputes.

9. Data Security

We use reasonable technical and organisational measures to protect personal data, including TLS encryption in transit, access controls, logging, firewalling/WAF/CDN, and regular patching and monitoring.

No system is completely secure; please contact us immediately if you suspect unauthorised use of your data.

10. Your Privacy Rights Worldwide

Depending on where you live, you may have some or all of the following rights: access a copy of your personal data; rectify inaccurate or incomplete data; erase your data ("right to be forgotten"); restrict or object to processing, including profiling for direct marketing; data portability; withdraw consent at any time; opt out of the sale or sharing of personal data and of targeted advertising; and not be discriminated against for exercising your rights.

EEA, UK & Switzerland

Main laws: EU GDPR, UK GDPR, Swiss FADP.

The full set of rights above, plus the right to complain to a supervisory authority.

Morocco

Main law: Law No. 09-08 (CNDP).

Access, rectification, and opposition; right to contact the CNDP.

United States — California

Main laws: CCPA/CPRA.

Know/access, correct, delete, and opt out of sale/sharing, with no discrimination.

United States — Other States

Main laws: Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others as their laws take effect.

Access, correct, delete, and opt out of targeted advertising and sale of personal data.

Brazil

Main law: LGPD.

Access, correction, deletion, portability, and information about sharing; right to contact the ANPD.

Canada

Main laws: PIPEDA & Quebec Law 25.

Access and correction, with additional rights for Quebec residents.

Australia, South Africa & Other Regions

Main laws: Privacy Act/APPs, POPIA, and comparable frameworks.

Rights consistent with local law.

Everywhere Else

The same core choices, including reasonable access and deletion requests, subject to verification.

How to Exercise Your Rights

Email [email protected] with the subject "Privacy Request." We may need to verify your identity, and you may use an authorised agent where local law permits.

Some data (e.g., invoices) may need to be kept for legal or tax reasons even after an erasure request; we will tell you if this applies.

Right to Complain to a Regulator

• EEA: Your local supervisory authority (see the EDPB members list).

• UK: The ICO.

• Switzerland: The FDPIC.

• Morocco: The CNDP.

• Brazil: The ANPD.

• United States, Canada, Australia, and other regions: Your state attorney general, privacy commissioner, or data-protection authority.

11. Children's Privacy

Our website is not directed to children, and bookings must be made by an adult.

We do not knowingly collect personal data from children under 16, except limited details a parent or guardian provides for the trip (e.g., a child's age for a child seat).

If you believe a child has provided us with data, contact [email protected] and we will take appropriate steps to delete it.

12. WhatsApp & Other Messaging Apps

If you contact us via WhatsApp or similar apps, your phone number and message content are also processed by those platforms under their own terms.

We use these channels only to coordinate enquiries, bookings, driver pickup, and support. You can switch to email at any time.

13. Automated Decision-Making & Profiling

We do not make decisions producing legal or similarly significant effects based solely on automated processing.

We may use limited profiling for fraud prevention, risk scoring, and presenting relevant offers. You can object to marketing profiling at any time.

14. Third-Party Links

Our website may link to other MarHire sites, payment providers, and social networks.

We are not responsible for the privacy practices of third-party sites; please review their policies before providing data.

15. Changes to This Policy

We may update this policy to reflect changes in our practices or in applicable laws.

We will post the updated version with a new update date and, where appropriate, notify you on-site or by email of significant changes.

16. How to Contact Us

MarHire Taxi Marrakech — operated by MarHire LLC

• Email: [email protected]

• Phone/WhatsApp: +212 660 745 055

• Website: Marrakeshtaxidriver.com