Cookie Policy

MarHire Taxi Marrakech — Cookie Policy

Update date: 23 October 2026

This Cookie Policy explains how MarHire Taxi Marrakech ("we", "us", "our") and our service providers use cookies and similar technologies on this private driver and transfer website, the choices available to you, and how to exercise them. It should be read together with our Privacy Policy.

This policy applies worldwide. You can manage non-essential cookies through our cookie banner and the "Manage cookies" link in our footer. Where local law requires prior consent, non-essential cookies are off by default until you opt in; in other regions they may be on by default, but you can opt out at any time.

1. Who We Are (Data Controller)

MarHire Taxi Marrakech is the private driver and airport transfer agency of MarHire in Marrakech, Morocco, operated by MarHire LLC (a limited liability company registered in Wyoming, USA), with operations based in Morocco. For the purposes of the EU/UK GDPR, MarHire LLC is the data controller for personal data processed through cookies on this website.

• Website: Marrakeshtaxidriver.com

• Email / privacy contact: [email protected]

• Phone / WhatsApp: +212 660 745 055

2. What Are Cookies and Similar Technologies?

Cookies are small text files placed on your device when you visit a website. They let a site recognise your device, remember your preferences, measure how the site is used, and support advertising.

We also use similar technologies — browser local and session storage, pixels/web beacons, and tags managed through Google Tag Manager. In this policy, "cookies" refers to all of these.

Cookies may be first-party (set by MarHire Taxi Marrakech) or third-party (set by service providers such as Google, Meta, TikTok, Stripe, Cloudflare), and session (deleted when you close your browser) or persistent (kept for a set period).

3. Why We Use Cookies (Categories)

Category	Purpose	Can you disable it?
Strictly necessary & security	Session, transfer search and booking/checkout continuity, CSRF protection, load balancing, and bot/attack mitigation via our CDN/WAF	No — required for the site to work
Functional	Remember preferences such as language (EN/FR/ES/DE/IT/PL/NL/PT/RU/AR), currency, and region	Yes
Analytics	Understand how the site is used and improve performance and content	Yes (off by default in EEA/UK until you consent)
Advertising & retargeting	Measure ad campaigns, attribute bookings, and show relevant transfer offers across Google, Meta, and TikTok; may involve profiling for ad personalisation	Yes (off by default in EEA/UK until you consent)
Payments & fraud prevention	Support secure payment processing and detect fraud; we do not store full card numbers	No (where used) — necessary to process a payment you request

4. Cookies We Use

Exact names and durations can change as providers update their products; the values below are typical and should be confirmed against a current scan of Marrakeshtaxidriver.com.

Name	Provider	Category	Purpose	Duration
laravel_session	MarHire (1st party)	Strictly necessary	Maintains your browsing and booking session	Session
XSRF-TOKEN	MarHire (1st party)	Strictly necessary	CSRF protection	Session
marhire_consent	MarHire (1st party, local storage)	Strictly necessary	Stores your cookie consent choices	Up to 12 months
__cf_bm	Cloudflare	Strictly necessary	Bot management / abuse mitigation	30 minutes
cf_clearance	Cloudflare	Strictly necessary	Security challenge / WAF verification	Up to 1 year
marhire_lang	MarHire (1st party)	Functional	Remembers language preference	Up to 12 months
marhire_currency	MarHire (1st party)	Functional	Remembers currency / region	Up to 12 months
_ga	Google Analytics 4	Analytics	Distinguishes unique users	Up to 24 months
ga{id}	Google Analytics 4	Analytics	Persists GA4 session state	Up to 24 months
_gcl_au	Google Ads	Advertising	Stores and measures ad-click conversions	Up to 90 days
IDE, test_cookie	Google / DoubleClick	Advertising	Ad delivery and measurement	Up to 13 months
_fbp	Meta (Facebook)	Advertising	Ad delivery, measurement, and retargeting	Up to 90 days
_ttp	TikTok	Advertising	Ad measurement and attribution	Up to 13 months
__stripe_mid	Stripe	Payments & fraud	Fraud prevention (device identification)	1 year
__stripe_sid	Stripe	Payments & fraud	Fraud prevention (session)	30 minutes

5. Legal Bases & Your Choices Around the World

Across all regions, strictly necessary, security, and payment cookies are used because they are essential to provide the service you request — relying on our legitimate interests in operating a secure, functional service, or on performance of a contract for payments.

Functional, analytics, and advertising cookies are non-essential and follow the rules of your region:

EEA, UK & Switzerland

Main laws: EU GDPR, UK GDPR, Swiss FADP, ePrivacy / PECR.

Only with your prior consent, requested before they are set; off by default. You can withdraw consent at any time, as easily as giving it.

Morocco

Main law: Law No. 09-08 (CNDP).

Consent where required, and legitimate interests for strictly necessary and security cookies.

United States — California

Main laws: CCPA/CPRA.

Opt out of advertising "sale/sharing" via "Your Privacy Choices"; we honour the Global Privacy Control (GPC) signal where applicable.

United States — Other States

Main laws: Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others.

Opt out of targeted advertising and sale of personal data, through the same controls and GPC.

Brazil

Main law: LGPD.

Consent or another lawful basis; rights of access, correction, deletion, portability, and information about sharing.

Canada

Main laws: PIPEDA & Quebec Law 25.

Consent (express or implied as permitted); additional rights for Quebec residents.

Australia, South Africa & Other Jurisdictions

Main laws: Privacy Act/APPs, POPIA, and comparable laws.

Consent and choice mechanisms consistent with local law.

Everywhere Else

The same cookie controls for all visitors, and reasonable access or deletion requests, subject to verification.

6. How Consent Affects Measurement (Consent Mode)

For visitors in regions where consent is required, our tags operate under Google Consent Mode v2.

If you decline analytics or advertising cookies, those tags do not read or write cookies and do not collect identifiers from your device; limited, cookieless and aggregated signals may still be used to understand overall trends without identifying you.

If you accept, measurement functions normally. Declining does not prevent you from using the site or booking a transfer.

7. Managing Your Choices

• Cookie Settings (on our site): Use the banner on your first visit, or the "Manage cookies" link in our footer, to enable or disable each category (except strictly necessary). Your choices are saved and re-applied, and we will ask again when this policy materially changes.

• Browser and device controls: You can block or delete cookies in Google Chrome, Safari, Mozilla Firefox, Microsoft Edge, or your device settings. Blocking strictly necessary cookies may break parts of the site (e.g., booking).

• Global Privacy Control (GPC): Where detected, we treat GPC as a valid opt-out of advertising "sale/sharing" where applicable. We do not currently respond to "Do Not Track" (DNT) headers.

• Opt out at the source: You can also manage ad personalisation directly with Google, Meta, and TikTok.

8. Third Parties

Some cookies are set by third parties we use for security, analytics, advertising, and payments — Cloudflare, Google (Analytics & Ads), Meta (Pixel), TikTok (Pixel), and Stripe — under their own privacy policies.

Where the law requires consent, these load only after you accept the relevant category.

9. International Data Transfers

Our service providers may process data outside your country, including in the EEA, UK, USA, and Morocco.

Where personal data leaves the EEA or UK, we rely on the EU-US / UK Data Privacy Framework (where the recipient is certified — Google, Meta, and Stripe participate) and/or Standard Contractual Clauses with the UK Addendum and supplementary measures where needed.

10. Retention

Strictly necessary cookies last for the session or as long as needed for security. Consent and preference cookies are kept for up to 6–12 months, after which we ask again.

Analytics and advertising identifiers may persist for up to 13–24 months, subject to your consent and regional rules. Specific durations are listed per cookie in Section 4.

11. Your Rights

Depending on where you live, you may access, rectify, or erase personal data collected through cookies; restrict or object to processing, including ad profiling; request portability; withdraw consent; opt out of sale/sharing and targeted advertising; and not be discriminated against for exercising your rights.

Email [email protected] to exercise them; we may need to verify your identity.

You may also complain to your regulator (EEA supervisory authority, ICO, FDPIC, CNDP, ANPD, or your state attorney general/privacy commissioner).

12. Children

This website is not directed to children under 16, and we do not knowingly use cookies to collect personal data from children.

If you believe a child has provided us data, contact us so we can remove it.

13. Changes to This Policy

We may update this policy to reflect changes in technology, law, or our services.

When we make material changes, we will post a new update date and, where required, ask for your consent again through the cookie banner.

14. Contact

MarHire Taxi Marrakech — operated by MarHire LLC

• Email: [email protected]

• Phone/WhatsApp: +212 660 745 055

• Website: Marrakeshtaxidriver.com